How to Have (and How NOT to Have) a Craft Fair – Part Two

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This is probably the most important step I can emphasize.

5. Advertise and publicize. Before you have vendors, advertise. Vendors will come if you advertise. Shoppers might not come if you just seek vendors. Seek out newspapers, radio stations, television stations, if people see it, read it, hear it, seek it. Write a press release, write two. Submit them everywhere you can think of. Offer interviews, write articles, tell everyone you know. Post flyers everywhere you’re allowed to, well in advance. Talk it up, inform the public. You owe it to your vendors, the people you expect to pay to set up, to have a well-traveled, well-publicized event. I’ve never been outstandingly comfortable in talking to the masses about something I’m doing or have done. Never. But this past weekend has shown me that I owe it to these people who have given of their time and money to show up. I fully intend to set the date before the first of the year and set up a publicity plan soon after. I plan to begin heavily publicizing in August, a full three months before the event.

6. Measure your space and draw out a diagram. Graph paper is one of my best friends and it will be one of yours as well. Decide on the size of space you will be renting. I chose 8×8′, but it’s not uncommon for spaces to be 10×10. Next year I intend for spaces to be larger, as I think the 10×10 space will make it more convenient to accommodate 8′ tables. Figure out how many spaces your room will allow and determine whether it will be possible to attain additional spaces – whether outdoors or in other rooms – in the event of a larger than anticipated response. Keep in mind that this diagram is a set of guidelines and guidelines only. Plan for last minute changes and adjustments and be prepared to roll with whatever happens, because it will happen.

7. Make sure your correct contact information is out there. Give your preferred method of contact out, but also include your phone number because there will be those people who only communicate by phone and because there will be those people who need an a quick answer right then and there. If you don’t check your messages or if you live with your parents, make sure you give out your cell number. Otherwise your mother will be stuck on the phone for several several minutes, multiple times in a row, discussing something she doesn’t know the answer to.

Planning a craft fair? Check out Part One here and stay tuned for the rest of the series this week!

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